Brand · Content · Narrative Strategy
Most companies don't have a content problem. They have a clarity problem.
The product's evolved, the messaging has drifted, and every stakeholder has a different opinion. I help bridge the gap between business strategy and creative execution — clarifying positioning, shaping messaging, and building narratives that align teams and move audiences.
CMA Gold Award · RGD Award of Merit · President's Club Award
How I think
Working principles
AI can generate content. It can't decide what's worth saying.
Decide what's worth saying first
Most marketing failures are decisions that never got made — dressed up as execution problems.
The brief is the deliverable
If we can't write a one-page argument for why the work should exist, the work shouldn't yet exist.
Interview the disagreements
The most useful information lives in the gap between what leaders say in public and what they say to each other.
Ship it to sales first
If sales can repeat the positioning back in their own words, it's real. If not, it isn't.
Selected work
Organized by what it did
Build Authority
Leaders in Learning — Docebo
An owned thought leadership platform built from executive interviews. 35K+ subscribers, $153M+ influenced pipeline, CMA Gold.
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Shape Brands
Docebo Brand Transformation
Repositioning from feature-forward vendor to category conscience. RGD Award of Merit, bounce rate −8.5pp.
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Build Authority
Learning Performance Index — Docebo
An interactive assessment that turned an internal research framework into a lead-generating tool.
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Translate Complexity
AI Buyer's Guide
A buyer-first guide to a confusing category, written to earn trust before it earned a sale.
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Translate Complexity
Executive Thought Leadership Program — OpenText
Ghostwritten books, blogs, and keynotes for OpenText's CEO. CEO blog drove 10% of blogs.opentext.com traffic; work influenced $16.8M in closed business.
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Shape Brands
Ingenious — OpenText
A national publication on Canadian innovation, co-authored with Governor General David Johnston.
→Further reading
A curated editorial library
State of Frontline Workplace Training
A research-led look at the realities of training the workforce that keeps operations running.
→ Feature ArticleDelivering on the Promise of Customer Experience
On the gap between what companies say about CX and what customers actually experience.
→ White PaperOpenText: The Information Company
A positioning narrative reframing enterprise information management for a broader executive audience.
→ Executive BlogInternational Women's Day — Be Bold for Change
A short executive essay written for a global leadership moment.
→ Forbes ArticleWhy the Future of Video Depends on Mobile Carriers
A point of view piece placed in Forbes on the shifting economics of mobile video distribution.
→ InterviewJosh Bersin Interview
A long-form conversation with one of the most influential analysts in the learning industry.
→ InterviewJessica Winder Interview
A conversation on leadership, culture, and building organizations people actually want to work inside.
→About
A bit of background
I'm an award-winning strategist working at the intersection of brand, narrative, and go-to-market. My work has shown up in national publications, executive keynotes, and industry-defining thought leadership programs.
- Based in[Your city]
- Focus areasBrand · Content · Narrative
- Recent partnersDocebo, OpenText
- AvailabilityOpen to new opportunities