OpenText · 2015–2018
Executive Thought Leadership Program
Executive thought leadership that turned complex technology into market-shaping narratives.
Overview
OpenText wanted its CEO's perspective to become a recognizable voice on digital transformation. The challenge wasn't simply producing executive content — it was translating complex technology and business trends into ideas customers, media, and industry leaders could understand, trust, and share.
Strategy
Authority earns attention. Insight earns trust.
The goal wasn't to write for the CEO — it was to write as the CEO. That meant uncovering the ideas behind the expertise, shaping clear points of view, and adapting them across formats without losing authenticity.
I ghostwrote blogs, articles, keynote presentations, white papers, and books for OpenText's CEO, including Digital Manufacturing and Digital Financial Services — flagship publications that became the foundation for integrated marketing campaigns and executive communications.
Impact
The program evolved into a strategic platform for executive communications, not a series of one-off assets. Marketing, sales, and communications teams could build on the same body of work, reinforcing OpenText's authority while helping shape industry conversations around digital transformation.